Shumacher Sells Barrel and Barley Craft Beer Market – Historic Downtown Woodstock

by Steven Josovitz

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The Shumacher Group, Inc. has sold Barrel and Barley Craft Beer Market – Historic Downtown Woodstock. The Shumacher Group, Inc. and Steve Josovitz represented Seller in this transaction. Seller and Buyer has entered into a partnership where Seller will retain ownership and management of business.

Seller Info:

Barrel and Barley Craft Beer Market is located at 8600 Main St, Woodstock, GA 30188 in Historic Downtown Woodstock.

Established 2013 less then a mile from current location.

2000/sf with tons of rear dedicated parking with two entrances both back and front of building.

Monthly rent of $2800 is subsidized by Sub-Tenant Meta Modern Vinyl Record Store who leases 800/sf and pays Owner of Barrel and Barley $1100 per month.

Opening costs of $100,000.

2014 Gross Sales $353,000.

2014  Owner salary $39,000

2014 Owner paid back $12,400 in loans to relocate store to new location otherwise it would have been profit.

2015 Gross Sales $255,000.

2015 Owner Salary $22,600

2015 Owner paid back $18,300 in loans.

Owner invested $10,000 in  inventory and shelving for home brewing.

Owner runs with 20-kegs plus bottles.

Owner has done zero marketing with large debt to build new store. A “Hands-On” Owner Operator and or Partner with some financial resources committed to growing business could dramatically increase sales.

Seller Comments:

At Barrel and Barley, we strive to provide the best possible environment for beer and beer nerds alike. You wont find out-of-date IPAs in warm storage here, nor will you be sent home with a growler of flat uncarbonated beer. At the same time, we take a very educational approach to beer for our friends just getting into the world of craft beer. Along side our selection of single bottled beers, you’ll find pre-mixed six packs to help you find what styles of beers you like, and our knowledgeable staff is also happy to make recommendations whenever you may need one. We look forward to meeting and serving you.

Thousands of customers accessible by social media, with the following counts:
Facebook: 4,170 likes (More than any other North OTP Growler shop)
Twitter: 988 followers
Instagram: 1,011 followers
Email Newsletter: 2,341 customer emails

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