|Peter Kruskamp President/Qualifying Broker of The Shumacher Group, Inc. leases Ponce City Market space to VIỆTVANA. Peter represented VIỆTVANA in new long term lease.|
VIỆTVANA Phở Noodle House opening at Ponce City Market this summer with new noodle recipe for signature phở
New location of popular noodle house, inspired by flavors and memories of Vietnam, to open in vibrant, expanded Central Food Hall at Ponce City Market
ATLANTA (April 14, 2021) – VIỆTVANA Phở Noodle House is bringing its signature and delectable phở, house made noodles and fresh bánh mì sandwiches to the expanded Central Food Hall at Ponce City Market.
The new restaurant is set to open this summer as part of the newest expansion of the popular intown Atlanta foodie destination.
“It’s a dream to open at Ponce City Market, where we can bring our high-quality noodles and Vietnamese cuisine to more foodies and intown adventurers,” said Khanh Dang, who with her husband Dinh Tran, founded VIỆTVANA. “We’re expanding because our fans love our food. Ponce City Market is the perfect location for us to keep connecting with people and teaching them about the complex and sophisticated flavors that we love from our native country.”
VIỆTVANA’s restaurants in Midtown and Avondale Estates have full menus, while at Ponce City Market, the concept born in Atlanta and Saigon will focus on a new delectable noodle recipe for its signature Vietnamese broth called phở and fresh bánh mì sandwiches.
VIỆTVANA regulars may taste a delicious change in the already-delicious phở recipe.
“For the new phở recipe, together with our fresh noodles made from imported rice flour from Vietnam and custom-made noodle machine, we are striving to cook the best phở possible with no compromise using the best ingredients,” said Dang.
The duo began importing rice flour to make the most authentic noodle – and they designed a custom machine to prepare noodles in-house to get the right texture to match their phở broth, another labor of love. For the broth, they use copious amounts of meat and vegetables (instead of sugar and salt) to create a hearty, deep and nuanced flavor, that remind Tran and Dang of home. They also custom bake bread in-house daily for fresh and crunchy bánh mì sandwiches.
VIỆTVANA’s mission is to change the narrative of Vietnamese food around the world. The name reflects the idea of Vietnamese food meeting nirvana, hence VIỆTVANA.
VIỆTVANA’s recipes are created by Tran and his mother, Tina Nguyen, who often is found in the restaurants’ kitchens.
“VIỆTVANA features modern Vietnamese cuisine inspired by the memories and flavors from our families’ kitchens back in Saigon,” said Tran. “Our recipes were honed over
hundreds of years from different cultures and regions across Vietnam.”
The millennial couple also is dedicated to having the freshest products, the way they remember meals in Vietnam. They meet with their suppliers so they know where the ingredients come from and have a connection with the farmers.
“We support local farmers and in turn we have the freshest ingredients for our authentic cuisine,” said Tran. “We want everyone to taste our thoughtfully crafted food at Ponce City Market.”
VIỆTVANA Phở Noodle House details:
- VIETVANA Phở Noodle House will open at Ponce City Market this summer
- Hours: Monday-Saturday, 11 a.m. to 9 p.m. and Sundays 11 a.m. to 8 p.m.
- Address: Ponce City Market, Central Food Hall, 675 Ponce De Leon Avenue, Atlanta, GA 30308
- Website: https://vietvana.com/
- Social media: @Vietvana on Facebook and Instagram
- Media images and menus here
About VIETVANA Phở Noodle House
VIỆTVANA Phở Noodle House is a restaurant concept founded by Dinh Tran and Khanh Dang, Vietnamese natives and millennials, who are proud of their traditional Vietnamese recipes and the hospitality with which it’s served. For more information, visit https://vietvana.com/
Rachel Tobin, TobinInk., firstname.lastname@example.org, (404) 276-5930
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