Steve Josovitz of The Shumacher Group Sells 21-Year Old Baraonda Midtown Atlanta in Blockbuster Deal

by Steven Josovitz

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Steve Josovitz of The Shumacher Group Sells Baraonda in Midtown Atlanta. Baraonda established in 2000 is located at 710 Peachtree St NE, Atlanta, GA 30308. Steve Josovitz of The Shumacher Group, Inc. represented Seller in this transaction but guided all parties to a smooth finish. Baraonda will be converted to an Upscale Restaurant and Lounge. Baraonda will be relocating to Sandy Springs.

Seller Notes:

Midtown Atlanta Freestanding Restaurant & Bar for Sale.


Three Kitchens.

Wood-fired oven.

Hot Location w/Dedicated Parking.

Sales Have Reached $3.5M.

Seating for almost 300.

Outdoor seating for 50.

25-seat bar.

Dedicated free parking.

Exhibition open kitchen.

Long-term lease at approximately $28,000 including CAM, Electric, and Water.

Almost five years remain on lease with multiple five-year options to renew.

Sales does not include name, concept, business or books and records.


Midtown Atlanta, or Midtown, is a high-density commercial and residential neighborhood of AtlantaGeorgia. The exact geographical extent of the area is ill-defined due to differing definitions used by the city, residents, and local business groups. However, the commercial core of the area is anchored by a series of high-rise office buildings, condominiums, hotels, and high-end retail along Peachtree Street between North Avenue and 17th Street.[1] Midtown, situated between Downtown to the south and Buckhead to the north, is the second-largest business district in Metro Atlanta. In 2011, Midtown had a resident population of 41,681 and a business population of 81,418.[2]

Midtown has the highest density of art and cultural institutions in the Southeast,[3] notably including the Fox TheatreWoodruff Arts Center, the High Museum of Art, the Center for Puppetry Arts, the Atlanta Symphony Orchestra, and the Museum of Design Atlanta. Midtown attracts over six million visitors annually,[4] mostly in connection with large annual events such as the Atlanta Dogwood FestivalAtlanta Pride,  Music Midtown, and Georgia Tech athletic games[5]. Since the 1990s, Midtown has also been a primary area for high-density development due to the area’s mass transit options, urban street grid, and desirability.[4]

Midtown Atlanta is a commercial district in its own right, containing 22 million square feet (2,000,000 m2) of office space,[4] with 8.2 million square feet (760,000 m2) of office space added to the area since 1997, with up to 3.8 million square feet (350,000 m2) more planned.[28] Furthermore, Midtown is home to many corporate headquarters, such as Equifax,[29]EarthLink,[30]Invesco,[31] and The Coca-Cola Company,[32] as well as other corporations with a sizeable presence such as Norfolk SouthernWells FargoPriceWaterhouseCoopers,[33] and AT&T Inc.[34]Carter’s, Inc. had its headquarters in Midtown but moved to Buckhead in 2013.[35] Regional offices for companies such as GoogleArcapita, and Jason’s Deli are located in Midtown.[36][37][38] Major law firms such as King & Spalding[39] and Kilpatrick & Stockton[40] are also located in Midtown. In April 2019, the largest Whole Foods Market in the southeastern United States opened in Midtown.[41]

Immediately adjacent to Midtown on the southeast side along the BeltLine are the large Ponce City Market lifestyle center in the former Sears building, Midtown Promenade power center with Home Depot and other big box stores, and Midtown Place community shopping center with a Trader Joe’s and cinema multiplex. Atlantic Station a large regional mall and lifestyle center, and the community-size Ansley Mall are adjacent to Midtown’s north end. Some retail shops are located along Peachtree Street but the area has not been a major shopping destination since the 1960s and a boulevard of upscale shops envisioned in 2006 never came to establish itself.[19][21]

Midtown is known by many residents as Atlanta’s “Heart of the Arts”. It is the home of the Ferst Center for ArtsFox Theatre, the Woodruff Arts Center, the Atlanta Botanical Garden, the Richard Meier– and Renzo Piano-designed High Museum of Art, as well as the Atlanta BalletAtlanta Symphony OrchestraCenter for Puppetry Arts, and other arts and entertainment venues. Recently, the Woodruff Arts Center and its campus were expanded. Future additions will include a new Atlanta Symphony Center. The High has collaborated with major art museums to house temporary collections of masterpieces, most notably the Louvre and the Metropolitan Museum of Art. Across the street from the High is Museum of Design Atlanta (MODA), the only museum in the Southeast devoted exclusively to the study and celebration of all things design. Midtown is also the home of the Atlanta campus of Savannah College of Art and Design, which is located in historic buildings throughout the district.MODA (Museum of Design Atlanta)is located on Peachtree Street

Midtown’s Piedmont Park is a popular venue for cultural festivals in Atlanta. Every spring, when the native dogwoods are in bloom in Piedmont Park, is the Atlanta Dogwood Festival, an arts and crafts fair. Piedmont Park is also the finish line of the Peachtree Road Race, held annually on Independence Day. As ground-zero for Atlanta arts community, Midtown is home of the annual Atlanta Arts Festival, which brings artists from across the country to Piedmont Park. Piedmont Park is also the home of the Southeast’s largest multicultural festival, Festival Peachtree Latino, which celebrates Hispanic-American culture with arts and crafts, family activities, sporting events, a parade, dance demonstrations, ethnic foods, and a live music stage featuring international performers from Mexico, Puerto Rico, Colombia, Venezuela, and the Dominican Republic. Midtown is also the home of Atlanta’s major music festival, Music Midtown, which was revived in 2011 after a five-year hiatus. At the corner of 8th Street and Spring Street, near the Midtown MARTA station, Midtown also hosts the Peachtree Music Festival, a one-day, two-stage music festival blending indie rock bands with electronic DJs. In the fall, the Atlanta Pride festival attracts the LGBT local and regional community while the week-long Out on Film gay film festival highlights films by, for, and about the LGBT community.[49]

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