The Shumacher Group Leases Ponce City Market

by Steven Josovitz

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The Shumacher Group, Inc. has just leased space for Bellina at Ponce City Market. Irving Jacobson of The Shumacher Group, Inc. represented the new Tenant Tal Postelnik Baum for her exciting new concept.

Bellina is a shortened version of the street name, “Via Ghibellina” a romantic street in Florence where our owner, Tal Baum cooked and lived for 7 years.

Bellina is a modern Alimentari , A gourmet Italian market, offering fresh ingredients and slow-cooked foods for guests to enjoy on-site and at home. We are taking great care to provide mouthwatering dishes, inspired by the northern and central Italian cuisines and committed to scratch cooking. The preparations are simple using the best ingredients and reflecting the changes in seasons and market availability.

 Bellina’s wine bar is a place where one can enjoy a leisurely meal or sip on a variety of Italian wines. 

 Bellina will also feature a dynamic culinary club with the main objective of spreading our philosophy of “good food as a way of life” through cooking classes, field trips and courses to a growing community of costumers.

Some Info on Tal Postelnik Baum:

Born in Israel in 1985. Married and a mother of one. At the age of 21 moved to Florence, Italy in order to study architecture in the highly acclaimed architecture school of Florence University. During her seven years of living in Italy, Tal mastered the language and developed an intimate acquaintance with the Italian cuisine; In addition to the wide exposure to Italian restaurants, she learned the secrets of traditional Italian cooking from it source. She produced and published part of those recipes in her cook book called “Zeb”.

During her life course Tal has proved her management and leadership skills through a variety of key positions.

After graduating cum lode, Tal managed production and design process for a boutique eye-wear brand in Italy. She has been involved in few architectural projects in Italy as well as in the US as an architect project manager.

Tal’s culinary journey and many years of travelling around the globe, visiting the finest restaurants and hotels, led her to the idea that the hectic modern life should not compromises the quality of the food we eat. This philosophy inspired Tal to develop a unique concept; Elevated fast casual eatery, serving top quality Italian inspired cuisine. Tal’s ambition is to create an educational atmosphere where healthy, quality and affordable food is a way of life. In addition to the eatery, establishing members club featuring culinary activities and a market, selling imported and local hand-picked goodies.

Being an architect and a designer, Tal’s sense of style, creativity, strives for excellence and attention to the smallest details will reflects in all aspects of her business. Travelling around the globe and experiencing in first hand some of the best the hospitality industry has to offer had helped her develop a truly eclectic taste that she will bring to life at Bellina.



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